How to Secure Grant Funding
Apr
16

How to Secure Grant Funding

Grants are an important funding source for small businesses. By leveraging grants, small businesses can access capital and stimulate growth while reducing the burden of traditional financing methods. In this webinar, certified grant writer Lauren Frary will explain the grant writing process and strategies on how to best win grants.

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Withholding Basics
Apr
10

Withholding Basics

Whether you’re ready to hire your first employee, you already have employees, or you are looking to pay someone to perform services for your business, this module will help you navigate withholding basics from W2 income to 1099s. You will learn when you need to withhold from compensation, which income statements apply to different types of employees or contractors, how to file and pay withholding, as well as year-end reporting. Additionally, this module will touch on withholding for retirement income and PA rules for different types of retirement withdraws.

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How to Become WBE Certified
Apr
9

How to Become WBE Certified

Becoming certified as a Women's Business Enterprise (WBE) provides access to supplier diversity and procurement executives at hundreds of major U.S. corporations and federal, state and local government agencies looking to work with women-owned businesses. WBEs are also included in a local network of women entrepreneurs with access to education, mentoring and eligibility for awards. In this webinar, you will learn if certification is right for your business and how to apply.

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SBA Lender Match
Apr
9

SBA Lender Match

University of Pittsburgh SBDC and the U.S. Small Business Administration (SBA) Western Pennsylvania District Office Lender Relations Specialist will provide a complete overview of the SBA's diverse lending products designed to support business owners in securing the funding they need for both start-up and expansion endeavors.

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Avoiding Scams and Identity Theft
Apr
4

Avoiding Scams and Identity Theft

In this webinar, Katrina Boyer, from the Pennsylvania Department of Banking and Securities, will explain business identity theft and popular scams, how to protect yourself, and what to do if you become a victim of a fraud or scam.

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Developing a Comprehensive Marketing Plan (Webinar)
Apr
2

Developing a Comprehensive Marketing Plan (Webinar)

Marketing your business is a fun way to be creative and show your brand personality. However, as with starting a business, marketing takes time, money, and preparation. One best practice for any business owner to stay on schedule and on budget is to write a comprehensive marketing plan, which can be used as a roadmap to drive your marketing endeavors.

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The Digital Marketing Blueprint Series: Building a Strong and Memorable Small Business Brand
Mar
28

The Digital Marketing Blueprint Series: Building a Strong and Memorable Small Business Brand

To establish a consistent and compelling virtual and physical presence, it is essential for small businesses to establish a well-defined brand. In this two-part, hands-on workshop, we will delve into the elements of a strong brand identity and help you craft a brand that reflects your business’s unique voice and resonates with your target clients.

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Marketing Basics for Entrepreneurs
Mar
27

Marketing Basics for Entrepreneurs

Whether you're a budding entrepreneur, a seasoned professional, or simply curious about the world of marketing, this session is tailored to provide you with essential insights. From understanding target audiences to crafting compelling messages, we'll explore key concepts that form the backbone of successful marketing strategies. Discover practical tips, industry trends, and actionable techniques to kickstart your journey or refine your existing approach. Don't miss this opportunity to gain valuable knowledge and elevate your marketing game!

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Creating a Quick Business Plan
Mar
14

Creating a Quick Business Plan

You have a great business idea, but what is the next step? How do you turn your idea into a great product or service? In this webinar, we show you how to write your "Value Proposition" and use the "Lean Canvas" to capture key ideas, concepts and strategies about your business. When you leave the webinar, you'll be able to draft your own one-page business plan.

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Business 102: Ready to Business Plan? [Start-Up Essentials]
Mar
14

Business 102: Ready to Business Plan? [Start-Up Essentials]

Do you have a business concept in mind but aren’t sure of the next steps? This presentation is all about turning that concept into a concrete plan, and we’ll discuss details around revenue streams, market research, industry research, competitive analysis, and more. This is a great follow up to our Business 101 class, but you can also jump right in.

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Funding Options for New Businesses
Mar
13

Funding Options for New Businesses

Finding a loan can be an incredibly time-consuming process and this webinar, sponsored by Lakeland Bank, will help business owners understand the best options currently for their businesses and prospective business owners will learn their best options as well.

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Advertising in Amazon’s Store
Mar
7

Advertising in Amazon’s Store

In this session, learn the fundamentals of advertising in Amazon’s store to improve product visibility, reach new customers, and sell your products with efficiency. Discover advertising solutions for every budget and various mechanisms and strategies, such as Amazon Pay Per Click (PPC), Sponsored Brands, negative keyword targeting, and much more.

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Integrating Artificial Intelligence: Alternatives to ChatGPT
Feb
29

Integrating Artificial Intelligence: Alternatives to ChatGPT

Explore a spectrum of AI language models beyond ChatGPT in our enlightening webinar when we go into advanced discussions about Google, Claude, and Microcosft AI. Join us to discover these alternative solutions that each cater to diverse small business needs. From nuanced applications to unique features, we'll discuss the ways that these options offer distinct advantages.

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Mastering Email Marketing Strategies
Feb
27

Mastering Email Marketing Strategies

Join us for an insightful 30-minute webinar, "Mastering Email Marketing Strategies," designed specifically for small business owners and future entrepreneurs. This seminar is a part of the Kutztown SBDC's commitment to empowering business owners with essential, modern marketing skills.

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